Commerical

Lead talent strategy and outreach for large-scale brand campaigns, securing high-profile talent under tight turnaround timelines while managing negotiations, creative alignment, and on-set coordination to ensure seamless execution. Support A-list talent bookings and develop talent pitch materials for multi-million-dollar flagship campaigns, helping drive high-impact activations that boost brand visibility and strengthen long-term talent relationships. Navigate complex production and post-production timelines in close partnership with talent management teams—often under accelerated deadlines—to deliver all campaign assets on schedule. These efforts have contributed to campaigns generating viral earned media, exceptional press pickup, and millions of views within the first 24 hours, while also exceeding sales projections and reinforcing the company’s ability to execute fast-moving, large-scale partnerships with top-tier talent.